How do you know what is going on in a town when you travel or even when you live in the area. Community calendars and things to do in Madera for example is a start.  You can get local printed new letter or papers or you can go to near by visitor center. They both have a lot of information available for any activity or bargain hunter.  They both may also offer discounted coupons also not all the time but some events to draw visitors to the area my offer coupons to other shops in the area or city to bring income to the area. Vince Malfitano can be the guy to see for ideas.