Inject Life into Your Brands to Guarantee Long-Term Growth through Branding

Brand building is not just for the big players and conglomerates. It is about taking what is in your inventory to people’s households. Strong brands create lasting identities among consumers. This means that more people have your brand in their minds and are ready to buy your stuff. They will instantaneously think about your brand when they consider a specific product or service.

Marketing and advertising include actual ad placement on mainstream media; corporate and brand identity including below-the-line visibility; digital and social media marketing. Building a brand creates customer loyalty, which guarantees return business and enables the company to make growth projections. Branding is an excellent way to grow your business regardless of the size. Big companies are known to leverage their infrastructure, technology, and presence to accelerate the uptake of their brands.

Building a brand is not a complicated process. The first step is pushing it up on your priority list. Most businesses make the common mistake of pushing their branding and marketing budgets to the bottom of the list. This is one of the reasons brand uptakes from small businesses struggles.

Consistency in product quality and service delivery by the brand is key. Make sure your production, packaging, distribution, and marketing sections all carry one harmonized message. When potential customers get the same message over and over, they remember it and associate it with your brand. Create strong brand identities comprising of consistent elements such as color scheme, logo, graphics, and the narratives. In addition, have a strong mission and value statement to help you stay on course and avoid the costly habit of frequent rebranding.

Nancy Behrman, a leading lifestyle brand activist, entrepreneur and founder of Behrman Communications, is vocal about the need to be both clear and definitive in your efforts to grow your brand. She has achieved tremendous success taking ideas that look small and building them into multi-million dollar global names. Branding needs to be factored into the overall marketing plan so that it is executed right from the start. Employ a consistent and sustainable strategy to ensure a cohesive branding campaign.

It is also crucial to identify the markets the brand is targeting early. This enables you to research and reach out to other popular establishments, brands or personalities who have a bigger presence. Traditional business networking can help catapult your brand to success. People love to identify with the famous and successful. Presenting known personalities as brand ambassadors can help accelerate brand loyalty and build trust with consumers.

Leverage the power of technology and online platforms to grow your brand. Create an amazing online presence and take advantage of social media, digital video platforms, and mobile apps to help grow your brand. Aim to create discerning brand ambassadors who can inject life into your brand without waiting for your intervention.

An ingenious social media campaign can rapidly elevate your brand to a global level. However, to avoid shooting yourself in the foot, consider engaging a professional public relations service such as Berman Communications. The service will help you navigate through the various dynamic elements of social media marketing enabling you to maximize on known trends while staying clear of avoidable pitfalls.


Red Payments is at the Top of Their Game

What does it take to get more sales? What does it take to stay in business? What does it take to keep sane? Merchants might ask themselves these questions, especially the latter one, when they are in need of a wider customer base or in need of more profits. Without profits whats the point of being in business? Is it the respect people might give you? Is the status symbol of owning a business? Well if it’s either of those reasons why you own a business than I will be the first to tell you that you are in business for the wrong reason. Making profits is the main goal, so that you can support your family and sustain yourself through life, and maybe take a vacation to Bermuda once in awhile. Red Payments, and industry pioneer in merchant services is the people to seek if your business is struggling or in need of reaching that next level. Red Payments is at the top of the merchant services game with innovative equipment and reliable 24 hour customer service representatives. Red is dedicated to taking away your blues, and not just that but even help you establish life long knowledge for your growing ventures and investments. If your business does not yet accept Debit/Credit cards or checks than you are falling behind, so sorry to tell you, but hey the truth will only make you stronger, that is if you accept it. Stop being stubborn or old school, because nobody uses cash anymore, and call Red Payments today.


Jared Londry In The Commercial Real Estate Market

jared_londry_businessWhat does it take to succeed at purchasing commercial real estate? According to Jared Londry it does not take much. When searching for local commercial real estate be sure to get informed an familiar with the local market, specifically average buying and selling prices. Studying up on the subject should be priority one, since buying commercial real estate is no trivial task.

Jared Londry’s best friend is his realtor, for the obvious reasons of course. Buying a property in need of much maintenance and repair can spell doom for a new buyer just getting familiar with commercial real estate. So, Jared Londry’sLondry’s best advice is definitely,  swallow your pride and seek counsel.  This makes purchasing commercial real estate a fun and exciting experience, apart from all the paperwork of course.